America’s Health Will Soon Be in the Hands of Very Minor Internet Celebrities

America’s Health Will Soon Be in the Hands of Very Minor Internet Celebrities

Feb 19 2021

To celebrate the holidays, the fitness influencer Cory Boling did mountain climbers in his apartment in a pair of camouflage swim trunks. His twin brother, Calvin, did squats while holding a kitchen stool.

The duo—muscular, cheerful, constantly shirtless—were two of the most eager participants in a holiday-season Instagram campaign run by the Oklahoma City County Health Department with the help of the influencer marketing agency XOMAD. Their posts were #ads, as well as invitations to stay home for Christmas, wear a mask, stop the spread, keep it tight.

Source: The Atlantic