Researchers have uncovered the best way to discuss the benefits of vaccination with someone who’s unsure. Here are the dos and don’ts of these tough conversations

December 14, 2021

December 9, 2021

Nearly one year after the US Food and Drug Administration approved the first Covid-19 vaccines, you probably don’t need me to persuade you of their efficacy. At the time of writing, more than 4.28 billion people have been given at least one dose, which is around 55.8% of the global population.

Despite this enormous uptake, it’s also likely that you will know at least one person in your family or friendship group who has not yet received the vaccine through personal choice rather than a lack of availability. These people are often characterised as fervent anti-vaxxers who willingly reject science – and we are sometimes told that any attempt to engage in a discussion is simply a waste of breath.

The truth, of course, is more complicated. It’s certainly true that some committed conspiracy theorists are intent on spreading misinformation, but these small-but-highly-vocal groups do not represent the majority of people who have yet to take the vaccine.

Read more at BBC News.

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